Know your dose.
We'll always show you what's inside, and how much.
Why 
exists
We believe you should know exactly what you're putting on your skin, and how much of it.
You've seen it on every shelf. “Infused with niacinamide.” “Enriched with ceramides.” Sounds good, right? But infused with how much? Enough to actually do something, or just enough to put on the label?
Most brands won't tell you. For anyone whose skin reacts easily, that means buying, trying and hoping, and spending a lot of money before finding something that works. We started 
to change that.
You deserve to know the dose
If an ingredient is in the formula to do a job, its percentage goes on the pack. Not hidden in an FAQ. Not “available upon request.” On the tube, where you can read it before you pay.
Choosing skincare shouldn't be a gamble
Clear labels let you choose with confidence instead of trial and error, especially when your skin needs you to be selective.
Understanding comes first
We explain what each active does and why it's at that dose, so you can make your own call.
Proof, not promises
Our first product is The Overachiever, a lightweight gel moisturiser built to repair, calm and hydrate. Here's everything doing the work inside it:
-
5%
GlycerinPulls water into your skin and helps keep it there.
-
3%
Ceramide complexHelps rebuild the barrier that holds moisture in.
-
2%
NiacinamideSupports a stronger barrier and calmer-looking skin.
-
2%
Hyaluronic acid complexHydrates at more than one layer.
-
1%
Lactobacillus fermentSupports your skin's microbiome.
-
1%
Hyperfermented oatSoothes skin that's feeling stressed.
-
1%
PanthenolPro-vitamin B5 that calms and conditions.
-
.5%
BisabololA chamomile-derived calming active.
Eight actives, eight numbers. Built to do more. Dosed to prove it.
Made in Malaysia, made for everyday skin
Heat and humidity, air-con all day, sun, late nights. Wherever you live, everyday life is tough on your skin barrier.
is made in Malaysia, and every formula has one focus: keeping your barrier strong. The textures stay lightweight, so they feel comfortable whether it's sweltering outside or freezing in the office.
Who's behind
is built by a small team in the Klang Valley under Fyrst Ventures. We got tired of guessing what was actually inside our skincare, so we made the brand we wanted to buy.
We're still early, and we'd rather show you the messy bits than pretend we're a big corporation. Follow along at @hazelskin.my, ask us anything about an ingredient, and we'll give you a straight answer.